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Good web design has visual weight, is optimized for various devices, and has content that is prioritized for the medium. The most important elements of a web page should have more visual weight to «naturally attract» a visitor’s attention.

Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

Dieter Rams

Most users search for something interesting (or useful) and clickable; as soon as some promising candidates are found, users click. If the new page doesn’t meet users’ expectations, the back button is clicked and the search process is continued.

A good website should be easy to navigate

Not all websites are made equal. Some websites are simple, logical, and easy to use. Others are a messy hodgepodge of pages and links.

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Without website navigation, your visitors can’t figure out how to find your blog, your email signup page, your product listings, pricing, contact information, or help docs.

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Quick and easy access to the content they’re after is more important for your website users than a… visually-stunning design.

Creating visual rhythms in your layouts

In design, rhythm is created by simply repeating elements in predictable patterns. This repetition is a natural thing that occurs everywhere in our world. As people, we are driven everyday by predictable, timed events.

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One of the best ways to use repetition and rhythm in web design is in the site’s navigation menu. A consistent, easy-to-follow pattern—in color, layout, etc. Gives users an intuitive roadmap to everything you want to share on your site.

  • Direct the Eye With Leading Lines
  • Balance Out Your Elements
  • Use Elements That Complement Each Other
  • Be clear about your «focal points» and where you place them

Diving into UX and UI design

UX and UI: Two terms that are often used interchangeably, but actually mean very different things. So what exactly is the difference?

Styles come and go. Good design is a language, not a style.

Massimo Vignelli

UX design refers to the term “user experience design”, while UI stands for “user interface design. Both elements are crucial to a product and work closely together. But despite their relationship, the roles themselves are quite different.

Breaking down the barriers

Design is not the end-all solution to all of the worlds problems — but with the right thinking and application, it can definitely be a good beginning to start tackling them.

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